A new art movement is underway in Napa. It’s transforming a semi-industrial stretch of our city into a contemporary cultural corridor. It’s exchanging white cube walls for cinder block canvases. It’s joining an international collective of communities asking, what would happen if we allowed artists to reimagine the forgotten walls, alleys and intersections of our cities?
RAD Napa is a place, a project and a message. A new, two-mile long outdoor art gallery where the Napa Valley Vine Trail and Napa Valley Wine Train meet. A collaborative of everyday citizens, business leaders, city officials and artists who believe in the generative nature of public art. An organic evolution of ideas, opportunities and culture. A proclamation that the surest way to transform a community for the better is to invite artists, makers, artisans and visionaries to create a radically different future.
This isn’t just a community beautification plan. This is RAD Napa.
A RADICAL VISION OF TRANSFORMATION
We believe that public art is generative. When art moves into the neighborhood, creative momentum courses through the community and it transforms for the better.
— SCOTT GOLDIE
LEARN MORE ABOUT RAD’S VISION + PURPOSE
RENOWNED PUBLIC ART BY RAD ARTISTS
Lend Your Canvas
We’re partnering with property owners who love the RAD vision and want to transform their buildings, fences and grounds into canvases for art. If you’re passionate about promoting meaningful dialogue, sparking economic opportunities and leaving a legacy through art, we want to hear from you.
Sponsor the Movement
RAD isn’t just community beautification. It’s placemaking at its most exciting, and you’re invited to be a part of it. We seek gifts as well as in-kind support from corporate and private sponsors to underwrite artists’ fees and travel, artwork production and installation costs, district maintenance and promotion, and more. Leave your mark on the world’s next great art district.
Donate to RAD
Do you believe in the cultural, educational and economic value of public art in The City of Napa? Then consider supporting RAD as it creates a new, dedicated public art district in California’s wine country. No gift is too small to make a difference and every donation is tax deductible.